Competitor Analysis
This is used to know the strength and weakness of your competitor means which are ranking before in your business or service. Also by evaluating competitors’ keywords, backlinks and content strategies which will helps to ranking your business before your competitor.
Keyword Research
It plays majority role in SEO. Keyword means user search a word or something more than one times that word will be taken as a keyword by the search engine. So, we use that keyword (easy accessible) it helps to reach your website easily.